But, anybody who didn't follow the fashions of emo and punk closely might have ignored the group's tragic, romantic neo-goth image and merely assumed that MCR was another good poppy punk one-hit wonder, not far removed from, say, Fall Out Boy. It deservedly became a hit on both sides of the Atlantic in 2005, dragging its accompanying album - 2004's Three Cheers for Sweet Revenge, the group's second - along for the ride, turning MCR into stars, at least in modern rock circles. Needless to say, that 'important' thing was My Chemical Romance, which quickly rose to prominence among the emo and neo-punk bands that cluttered the rock landscape of the 2000s thanks in large part to 'I'm Not OK (I Promise),' a surging piece of emo pop with a hook as ridiculously catchy as its title was ridiculous. At the heart of My Chemical Romance lore is the story of lead singer/songwriter/mouthpiece Gerard Way, an animator who decided to abandon illustrations and do 'something with his life' in the wake of 9/11.